Platform Presets

Platform-Specific Guidance

Each platform has different requirements and best practices for video. Toast's presets handle the technical settings — this guide covers best practices for each platform.

YouTube

YouTube 1080p

• Resolution: 1920x1080
• Aspect Ratio: 16:9
• Best for: Standard videos, tutorials, vlogs

YouTube 4K

• Resolution: 3840x2160
• Aspect Ratio: 16:9
• Best for: Maximum quality, visually rich content

Tips for YouTube

• Use SRT subtitles (download separately) instead of burn-in — YouTube adds translation and search indexing
• 1080p is sufficient for most talking-head content
• YouTube Shorts (under 60 seconds) should use the TikTok preset (9:16)

TikTok

• Resolution: 1080x1920
• Aspect Ratio: 9:16
• Best for: Short clips under 3 minutes

Tips for TikTok

• Always burn in captions — most TikTok users watch without sound
• Keep videos under 60 seconds for maximum reach
• Use the Viral Clips feature to extract TikTok-ready segments from longer videos

Instagram

Instagram Reels

• Resolution: 1080x1920
• Aspect Ratio: 9:16
• Same settings as TikTok

Instagram Square

• Resolution: 1080x1080
• Aspect Ratio: 1:1
• Best for: Feed posts, carousels

Tips for Instagram

• Reels are the highest-reach format on Instagram
• Square format still works well for in-feed posts
• Burn-in captions are essential for Reels

LinkedIn

• Resolution: 1920x1080
• Aspect Ratio: 16:9
• Best for: Professional content, thought leadership

Tips for LinkedIn

• Keep videos under 3 minutes for best engagement
• Burn-in captions are recommended — LinkedIn autoplays on mute
• Use the Minimal caption style for a professional look

Twitter / X

• Resolution: 1280x720
• Aspect Ratio: 16:9
• Best for: Short clips, commentary

Tips for X

• Maximum video length is 2 minutes 20 seconds for most accounts
• 720p is sufficient — X compresses heavily anyway
• Short, punchy clips perform best